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How Social Networking Apps Benefit Your Business?

How Social Networking Apps Benefit Your Business?

Social Networking applications have covered an immense part of our life as well as the application market in this modern era. Social application numbers are incresing constantly and their rate of growth was unpredicted. This is because, advent of internet draws the path for the arrival of social media. Once after its visit the entire online world has been ruled by these social media.

From the young to the old, almost everyone wants to be part in social media because everyone prefers to be fame and for that they choose this social media as their weapon. Moreover, it has been used even for education and also utilized in marketing. Social media like Facebook, Twitter has become mighty for marketing and communication.

So, every business owners use this tactics to lead their business in a successful way. But, when it comes to the internet usage, 60% of people accessing the internet only through their mobile phones and the apps in it. This is the major factor for the booming in social networking app development. If you are one among them, you are the right to read this blog.

Growth of Social Media:

Here is the table chart provides the stats about the growth of the social media users for recent few years


According to a statista, there are about 4.39 billion peoples are using internet across the world. In that, more than 3.5 billion peoples are using social media. Moreover 3.26 billion peoples are accessing their social media via smart phones. These amazing facts appears as the major reason reason for business people to get interested towards social media application development process.

What is Social Media App?

Social media is an online platform in which people creates their profile and get connected to other people either it may be their friends or others for different purpose. People utilize this powerful weapon to share information like career interests, their needs, thoughts and much more to make good use of these platforms.

How Social Apps benefits in business?

Without marketing the business in social media, it will be a toughest job to reach wide audience. Only your usual customers will find a path to your brand by searching the same keywords that you already rank for. So it makes us clear that without using social media as a marketing strategy, you will face several difficulties to reach anyone outside of your loyal customer circle

These apps assets the business people to convey their business related updates to wide audience. Moreover, it helps in branding the products or services to the customers as well as to the general audience. Keeps you to get connect with your client’s all time. By using social networking apps, every entrepreneurs gets benefits in n number of ways.

Currents Trends of Social Media:

When it comes to social media, being updated with trending topics is one of the finest ways to acquire huge number of audience. In that case, here are some social media trends to pay attention while creating an application.

Artificial Intelligence and Chatbots:

Well, artificial intelligence and chatbots are not an new one to social media. But demand and hunger for these two topics keeps on increasing. So integrating these two features will create huge impact among your audience which will later turn towards your brand.

Live Streaming:

Users prefers to watch live videos on social media. This makes them to stay on the app for long period of time. Almost every social media application upholds this feature.

Video posting:

Today, video content reach wider way when compared to written post. This is because, reading a post will consume more time than watching a video. Moreover visual information is much to perceive.

Ephemeral content:

It is nothing but a type of content or any video which will be live for upto 24 hours and then it will disappear. Well, whatsapp, Instagram and Snapchat are the leaders in this case. These stories will increase the time people spend on these social apps daily.

Focus on new generation:

According to research it has been proved that most of the social media users are youngsters. If you think how to create a social media app now, make sure you analyzed the need of the new influential group.

Once after reading about the trends, the next thing you must do is to know about the app features.

Features to consider while building a social media app:

Every Social media application must uphold atleast one unique feature make difference from other competitors. Here are some must have features which should be integrated with the social media apps are listed below

1. Post Creation

2. Post like

3. Feed

4. Social notification

5. User profile

6. Push notification module

7. Chat

8. Social Authorization

All these are the minimum needs to be built to make your product be a social media application.


Now you will have complete idea to build a social media app. But it doesn’t mean that this knowledge about the app development will makes your process development process simple. This kind of social media apps should be given equal concern for developing as well as for maintaining. To balance this two, you will be required an experienced mobile app developers.

In that case, if you are looking for such kind of experienced one for your project, then feel free to get connect with MacAndro. Being a top social networking app development company, MacAndro offers innovative ideas that makes your requirements and thoughts real through their app development services.   

 Have an idea for a social media app development? What are you waiting for?
Get Here to Start Your Project!!!


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About Kishore

Hey! I am Kishore, a creative technologist and blogger at MacAndro, an explorer of all the latest mobile technologies in this contemporary world. You can cheer up with all my enchanting intelligence towards diverse sectors. With my modern calligraphy, you can acquire peculiar key tips for your further proceedings. Be in touch to capture my regular blog updates across all the business modules.

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